I help established companies and organizations turn technical solutions into market-ready products.
My work focuses on identifying pain points and market opportunities, shaping them into clear product offers, and building the market-facing elements needed for launch, sales, and adoption.
In previous projects I have worked on product definition, positioning, naming, pricing, messaging, and go-to-market — especially when a technical solution needs to become a product the market can understand, trust and ultimately buy. I have trained sales teams, presented at conferences and launch events, pitched to key accounts and investors, and negotiated international licensing deals and acquisitions.
I am happy to provide references from industries like Telco/ISP, TV/Broadcasting, Online Gaming, eID/KYC, Digital Signatures, Government Agencies, and more.
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